Wednesday, June 23, 2004
TIME.com: Meet Joe Blog -- Jun. 21, 2004 What makes blogs so effective? They're free. They catch people at work, at their desks, when they're alert and thinking and making decisions. Blogs are fresh and often seem to be miles ahead of the mainstream news. Bloggers put up new stuff every day, all day, and there are thousands of them....Blogs have voice and personality. They're human. They come to us not from some mediagenic anchorbot on an air-conditioned sound stage, but from an individual. They represent — no, they are — the voice of the little guy.
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