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Monday, July 05, 2004

Keep It Simple: "Most inventors don't have the time or experience to market their product, so they hope to find a marketing firm to take over sales. How do you find a firm that will work for you?
The best approach is to attend one or two key trade shows in your target industry. You can find shows at www.tsnn.com or www.tradegroup.com. When you get to the show, you'll find booths selling products from many companies. They are either distributors or marketing agents, and you can talk to them about carrying your product.
If you can't attend, call the show's promoter, and request a directory that lists the exhibitors. Contact the firms with 'marketing' or 'distribution' in their names, and call those that carry products sold to the kind of retailers or distributors that might carry your product."

Or attend an IDEA Cafe meeting, each Friday, 3 p.m. at Panera Bread, 1350 Grant St. here in Denver. We always have entrepreneurs who share their startup experience and we do brainstorming.

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