TIME Europe | Books: Gaining Street Cred | 1/22/2001: "Klein is not seeking a meeting of minds with her opponents. Nor is there any sign the antiglobalization backlash is waning. Yet facts remain out there, and some seem irrefutable � for example, that a half-century of growing international trade has helped send per capita income up by 150%, even though there are 3.5 billion more people alive than in 1945.
Perhaps older generations should abandon this line of argument. No Logo represents one of those totemic, defining works that ultimately transcend fact and acquire a reality of their own for a generation or a sex or a minority. However misguided, this is a book that should be read by all age groups to understand why rioters trash McDonald's and Starbucks. The immediate target � the corporate culture that substitutes image (brand) for substance (decent jobs and conditions) � is only half the story. For Klein, the child and grandchild of activists, what matters ultimately is the political awareness of her generation. Modern corporate 'imperialism' is her target, but one suspects that what she really despises is the political system that allows some people to get rich. "
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