Brent Bowers, in covering small business for decades at the Wall Street Journal and the New York Times, has chronicled the rise and fall of hundreds of start-ups. In If at First You Don’t Suceed…, he analyzes the common characteristics shared by dozens of successful small-business owners and their companies. Drawing on extensive interviews and research, as well as on the experiences and expertise of business consultants, venture capitalists, academics, and the entrepreneurs themselves, he describes the key traits that successful entrepreneurs have in common.
Among them:
• The ability to spot and seize opportunities
• An overwhelming urge to be in charge coupled with a gift for leadership
• The flexibility to come up with creative, out-of the-box solutions to problems or obstacles
• Incredible energy and tenacity in the pursuit of their goals
• Unwavering faith in their business
• The ability to take smart risks
• The ability to bounce back from setbacks and see failure as just one step on the path to ultimate success
For anyone thinking about starting a business, or attempting a start-up a second or third time, this book offers invaluable lessons and insights.
http://www.amazon.com/gp/product/0385515464
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