Monday, November 29, 2004
frontline: the persuaders: watch online | PBS Correspondent Douglas Rushkoff sets out on his tour through the modern machinery of selling. His first stop: The marketing blitz underway for the launch of a new, stylish low cost airline - Song. Andy Spade, creator of Kate Spade company. How much did this guy get paid? Pitch aimed at the heart instead of the head. Creating the overwhelming clutter in today's culture.
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