Tuesday, October 10, 2006

Starting a business: What it takes
Updated 8/1/2006 11:55 AM ET
What attributes suggest someone's a good candidate to start their own business?
A college degree doesn't hurt — though dropping out didn't stop Bill Gates from launching the world's biggest software maker. Being rich would solve the problem of start-up financing — yet Sam Walton got his start in business on not much more than a wing and a prayer.

There are no definitive answers, but the entrepreneurs, private investors and academics USA TODAY's Jim Hopkins talked with suggested these experiences, traits and skills.

Childhood experience

You didn't rely on allowances and other handouts from your parents for spending money when you were young. You set up a weekend lawn-mowing business — and hired friends to work for you. Or you franchised your lawn-mowing service idea to other kids in the neighborhood. "It's very common for adult entrepreneurs to be those who started lemonade stands or went house-to-house trying to make money when they were children," says Leann Mischel, a management professor and entrepreneur at Susquehanna University's Sigmund Weis School of Business.

Entrepreneurial genes

SMALL BUSINESS CONECTION: Tips and tricks for the entrepreneurial mind

In the nurture vs. nature debate, there's new research showing that the drive to start companies may be genetic. Researchers compared self-employment among 609 pairs of identical twins and 657 pairs of fraternal twins in the United Kingdom. They found that nearly half — 48% — of an individual's tendency to be self-employed is genetic. For example, genes leading someone to be extroverted are key to salesmanship — a vital trait among entrepreneurs, says Scott Shane, an entrepreneurship professor at Case Western Reserve University and one of the study's authors. There's also evidence people with dyslexia are more likely to become entrepreneurs. London's Cass Business School says entrepreneurs in a study of 215 managers were five times as likely as corporate managers to have dyslexia. Why? Dyslexia forces people to hunt for creative ways to steer through life. Famous entrepreneurs with dyslexia include discount stockbroker Charles Schwab and Virgin's Richard Branson.

Family support

Prepare for crazy-long hours, including weekends, during a company's start-up phase — a work load that's also taxing for an entrepreneur's family. And vacations? What are those? About two-thirds of small-business owners said they planned to take a vacation of a week or more this summer, but more than half planned to check in with their companies at least once daily, American Express found in a survey. "Starting a business can require 80-to-100-hour weeks," Mark Ciavarella, an assistant management professor at Bucknell University, said in an e-mail. "Many spouses/partners don't understand this and won't tolerate it." As start-up adviser Ralph Sherman of Createabank near Detroit said, you know you're an entrepreneur when "your family has been looking for your picture on a milk carton."

Money doesn't motivate

Two of the USA's most famous entrepreneurs — Bill Gates at Microsoft and Warren Buffett at Berkshire Hathaway — are also the two richest Americans. But they were driven to create great companies, not just huge fortunes. Indeed, Gates and Buffett are combining their riches to create a $60 billion philanthropic powerhouse in the Bill & Melinda Gates Foundation. "Entrepreneurs are much more interested in 'wealth' rather than 'riches,' " says Scott Laughlin, director of the University of Maryland's tech entrepreneurship program. Riches are piles of money, he says; wealth is broader, encompassing less-tangible rewards such as respect and independence. So, would-be entrepreneurs need to examine how they expect to be rewarded. "If the compensation is just cash," Laughlin says, "then the practice of entrepreneurship will not be very rewarding."

Passion

You don't just think you've built a better mousetrap — you feel it in your gut, and know the world will be much better if only you can get your idea to market. "When something is important to you, then you know it with your heart as well as your brain," says Bob Barbato, a management and entrepreneurship professor at Rochester Institute of Technology. "You infect others with your passion, and they believe in you."

The flip side of passion is impatience with other people's ideas, says Amy Millman, president of Springboard Enterprises, which helps start-ups led by women find investors. The would-be entrepreneur's attitude, Millman says: "I know what I want to do, and I know how to do it." Conventional wisdom 20 years ago said a black woman from rural Mississippi would have a tough time launching a career as a TV host on even the lowest-rated show. But one such woman went to launch her own company, Harpo Productions. And now, Oprah Winfrey is one of TV's biggest stars, ruling over an estimated $1.4 billion fortune.

Pragmatism

As passionate as entrepreneurs must be to drive start-ups forward, they also know when to cut losses. "Know when to give up on an idea," says Lou Marino, an associate professor of entrepreneurship at the University of Alabama at Tuscaloosa. "Not every idea an entrepreneur has is going to be a home run." Giving up doesn't necessarily mean the business idea was bad. Instead, it might be the right idea at the wrong time — as was the case with thousands of dot-coms launched in the late 1990s before household high-speed Internet access became widespread, making viable all the offerings those dot-coms hoped to sell.

Risk-taking

You know start-up success isn't guaranteed. Still, you don't flinch at the thought of betting your severance pay or retirement savings on self-employment. Would-be entrepreneurs are calculated risk-takers — like world-class mountaineers, says Vineet Buch, a principal at venture-capital firm BlueRun Ventures in Silicon Valley's Menlo Park. "They hammer in protection on the way to the top, but don't let the thought of falling slow their steps as the slope gets steeper and narrower," he says. "True entrepreneurs strive to control risk while still thriving on it." Martha Stewart risked leaving the safety net of publishing giant Time in 1996 to launch her Martha Stewart Living Omnimedia. She successfully took that company public, becoming one of the world's most famous entrepreneurs.

Strong ethics

Start-ups depend heavily on good first impressions when entrepreneurs hire employees, court investors and line up customers. In a hyper-competitive economy, any whiff of dishonesty can deep-six a new enterprise. Penn State University's Anthony Warren, who advises venture capitalists, says honesty and trustworthiness are high on the list of attributes he looks for when he considers recommending a venture to potential investors. "Who wants to be in business with someone you cannot fully trust, especially in the start-up phase where the stress levels are high?" says Warren, director of the school's Farrell Center for Corporate Innovation and Entrepreneurship. The founders of Google, Sergey Brin and Larry Page, famously created a "don't be evil" mantra when they took their online search giant public.

Tech ease

Feeling comfortable with technology is crucial, because computers, software and other gadgets are key to launching a business in the fastest-growing economy, the service sector. Start-up costs there have plummeted as prices fell for powerful computers and software. Those lower prices came as the Internet let entrepreneurs tap global markets for engineering, accounting and other services. Setting up a small office with a laptop, fax machine, cellphone and other gizmos costs as little as $5,000. Add a professional-looking website for $500 or so, and you can compete with bigger, more established companies. But you can't take advantage of those lower costs if you aren't comfortable using popular word-processing, database, spreadsheet and presentation programs.

Tenacity

Sometimes the best business ideas fail to take hold — not because there isn't demand, but because the start-up was undercapitalized, or the entrepreneur lacked management know-how or simply gave up too soon. "If you really believe in it, you keep fighting for it," says Earl "Butch" Graves, president and CEO of Black Enterprise, the magazine founded by his father, Earl Sr. One-third of new small employers fail within two years; and 56% are toast after four years, says the Small Business Administration. About 672,000 small employers launched last year — but 545,000 others closed, the SBA says. A nobody entrepreneur who started a variety store in Arkansas in 1945 eventually lost the business when his landlord wouldn't renew his lease. But he didn't give up. "I've never been one to dwell on reverses," Sam Walton recalled in his autobiography, "and I didn't do so then." The company he fought to start, Wal-Mart, is now the USA's biggest private employer, with more than 1.3 million workers.

Find this article at:
http://www.usatoday.com/money/smallbusiness/2006-07-30-starting-your-business_x.htm

Friday, October 06, 2006

Big Ideas and No Boundaries
By THOMAS L. FRIEDMAN
New York Times

My rabbi told this joke on Yom Kippur: At the front of the lunch line at a parochial school was a bowl of apples with a sign that read: “Take only one. God is watching.” At the end of the lunch line, after the entrees, was a bowl of cookies, where a student had put up a sign: “Take all you want. God is watching the apples.”

Somehow that joke reminds me of the debate about free trade in America today. Right now, with the Republicans in charge, free trade is secure. Yet, while everyone is watching the front of the line, out back in the country, an erosion of support for free trade is under way. The “Doha” trade talks have stalled, because of opposition by U.S. farmers, and the White House’s “fast-track” authority to negotiate free trade agreements expires soon. With protectionist-leaning Democrats likely to take the House or Senate, any new free-trade accords will probably be stalled.

I hope Democrats won’t go this route. I’ve always believed in free trade, accompanied by better pension and health care safety nets. But I’m not a free trader anymore. I’m now a radical free trader. Why? Because in this new era of globalization, so many people now have the communication and innovation tools to compete, connect and collaborate from anywhere. As a result, business rule No. 1 today is: Whatever can be done will be done by someone, somewhere. The only question is whether it will be done by you or to you. In such a world, the way our society flourishes is by being as educated, open and flexible as possible, so more of our people can do whatever can be done first. It matters that Google was invented here.

“That society which has the least resistance to the uninterrupted flow of ideas, diversity, concepts and competitive signals wins,” says Nandan Nilekani, C.E.O. of the Indian tech giant Infosys. “And the society that has the efficiencies to translate whatever can be done quickly — from idea to market — also wins.”

The old left thinks free trade is something that benefits only multinationals. In fact, it is now critical for small businesses and individuals, who can now act multinationally. They are the ones who create good jobs.

Last week, I was in Nebraska, where I met Doug Palmer. He and his partner, Pat Boeshart, make insulated concrete forms for buildings. The traditional way to insulate concrete with foam is to make the foam and then truck it around the country to building sites to be attached to concrete. Mr. Palmer’s company, Lite-Form, found a Korean machine that, when combined with devices added by his firm, can make the foam and concrete together on site, saving big dollars in trucking. Today, Mr. Palmer’s South Sioux City company imports these machines from Korea, attaches its devices and exports them to Kuwait. His company has an Arabic brochure that tells Kuwaitis how to use the device. The brochure was produced by a local ad agency owned by the Winnebago Indian tribe of Nebraska. The agency was started by the tribe’s economic development corporation. Midwest Indians publishing Arabic brochures for Nebraskans importing from Koreans for customers in Kuwait ...

“Protectionism scares me,” said Mr. Palmer, who has 28 employees. “If we put up a moat and keep doing what we’re doing, thinking we’re the smartest in the world, we’re going to die. We have to have that flexibility to barter and trade.”

A few days later, in Silicon Valley, I met Arijit Sengupta, a young Indian-American educated at Stanford, whose company, “BeyondCore,” developed a software algorithm able to detect and reduce errors in outsourced back-office work. When I met Mr. Sengupta, he handed me a card with his logo, which, he explained, was designed by a graphic artist he found online in Romania. His database and Web server are freeware, and he has outsourced his marketing, sales support and patent filings to Indian firms. When I asked, “Where’s your office?” he held up his BlackBerry, which takes calls forwarded from numbers in India, Boston and Palo Alto. He and his seven workers already have one Fortune 500 client.

“When I started this company I never had to think about geography,” he said. “All I had to think about was: Where was the best resource to get something done. ... What you need are the big ideas. That is the tough thing to come up with.”

The way you keep good jobs in this country is not by building big walls, but by attracting people with big ideas — and then giving them the freedom to do whatever can be done with anyone, anywhere, anytime.
Ten Good Reasons Not To Buy A Franchise
Nolo 10.02.06, Forbes Online


1. Questionable profitability. Most franchisers do not provide much information to potential franchisees regarding earnings possibilities, making it difficult to assess how lucrative investment in the company could be. Even the franchisers who do supply this information usually give only average sales figures and profits before expenses are deducted, numbers that aren’t very helpful when trying to determine if your individual franchise will be successful.

2. High startup costs. Before opening your franchise, you may be required to pay a nonrefundable initial franchise fee, which can cost from several thousand to several hundred thousand dollars. In addition to the initial fee, there are also usually high startup costs associated with furnishing your franchise with the necessary inventory and equipment. It can easily take several years to recoup the expenses connected with getting your franchise off the ground.

3. Encroachment. Imagine the following scenario: You have just spent thousands of dollars opening your own GasMart station when another GasMart station opens across the street, essentially cutting your customer base in half. This type of thing happens to franchisees all the time, as nearly every franchiser reserves the right to operate anywhere he or she wants.

4. Lack of legal recourse. As a franchisee, there is little legal recourse that you can take if you are wronged by the franchiser. Most franchisers make franchisees sign agreements waiving his or her rights under applicable federal and state law, and some agreements contain provisions allowing the franchiser to choose the venue and the law under which any dispute would be litigated. Shamefully, the Federal Trade Commission, which is supposed to regulate fairness in franchising, investigates less than 6% of the franchise-related complaints it receives.

5. Limited independence. When you buy a franchise, you are not just buying the right to use the franchiser’s name. You are buying its business plan as well. As a result, most franchisers impose price, appearance and design standards on franchisees, limiting the ways you can operate the franchise. While these regulations can help promote uniformity, they can also be stifling to franchisees who feel they could run the business more effectively their own way.

6. Royalty payments. Franchisees are generally required to make continuing royalty payments to the franchiser each month based on a percentage of his or her franchise’s sales, eating into the franchisee’s net profits.

7. Inflated pricing on supplies. In many cases, the franchiser can designate your franchise’s supplier of goods and services. Franchisers argue that this is done to maintain quality control, but almost all franchisers receive kickbacks from the vendors. By not allowing you to shop around and subsequently limiting competition, you are forced to pay higher prices on supplies.

8. Restrictions on post-term competition. Let’s say that you decide to purchase a McDonald’s, but after a couple of years you determine that you could run a higher-quality, more profitable burger joint on your own. Unfortunately, due to noncompetition clauses built into almost every franchise agreement, franchisees are not allowed to become independent business owners in a similar business after termination of the franchise agreement. By purchasing a franchise, you may be unwittingly limiting your business opportunities for years after the expiration of your contract.

9. Advertising fees. Many franchisees are obligated to make regular contributions to the franchiser’s advertising fund. Franchisers maintain broad discretion over how to administer the advertising fund, and the money you contribute does not necessarily need to be used to target your specific franchise. In a case against Meineke Discount Muffler Shops, for example, it was discovered that Meineke was using the advertising fund for costs wholly separate from advertising, yet the case was ruled in Meineke’s favor under a verdict that stated that the franchiser has no fiduciary duty to its franchisees!

10. Unfair termination. Even the slightest impropriety on your part, such as being late on a royalty payment or violating the franchise’s standard operating procedure, can be cause for the franchiser to terminate your agreement. While most franchisers are not this strict, the possibility of losing your entire investment for being late on a payment is a scary thought.

http://www.forbes.com/2006/10/02/franchise-smallbusiness-McDonalds-ent-law-cx_nl_1002nolo.html?partner=smallbusiness_newsletter

Tuesday, October 03, 2006

Denver IDEA Cafe Meetup in News:

Freelance writer Sonya Simpkins visited our last
Denver IDEA Cafe Meetup. Her article about her
experience is in today's (Tuesday, Oct 3) DDN:
http://www.thedenverdailynews.com/?page=details&id=3031&hl=Wren"

Please RSVP today if you want to join us for our
next meeting, and/or forward this along to your
friends and associates who might find it helpful.

New Book about Business Creativity:

MAVERICKS AT WORK--WHY THE MOST ORIGINAL MINDS IN BUSINESS WIN has just been published. Author William C. Taylor will be at the new Colfax Tattered Cover this Wednesday at noon. "We will consider 'Mavericks at Work' a success if it opens your eyes, engages your imagination, and encourages you to think bigger and aim higher...We will measure our success by how much we contribute to yours." www.mavericksatwork.com

I'll give a free copy of the book to the first person to email me at JohnSWren@aol.com agreeing to attend Wednesday and get my copy signed (I can't make it, being installed as the new President of the Denver South Optimist Club.)

New Franklin Circle Now Forming:

A new Franklin Circle is starting for small business owners, entrepreneurs, and creative managers. It will meet the 4th Friday of each month from 3:45 to 5:15 p.m., let me know if you might be interested in joining us.

Bloggers Block

Thanks to everyone who gave me feedback on my blog http://wrensjournal.blogspot.com. I'm going to keep posting from time to time because of all of your positive remarks, and because I find writing it helpful to myself--sometimes I don't know what I'm thinking until I write it down.

My intention is to do a regular, weekly or monthly summary that is funny and insightful, something that everyone really looks forward to reading each week. As a result, I have a major case of writers block. Maybe next week...

This column is in today's Denver Post:

Start your own local rag

By Jonathan Thompson
DenverPost.com

My fingers pounded on the sticky keyboard. It was 2 a.m.; I'd given up drinking coffee a few hours earlier and was now chewing coffee beans chased with chocolate chips. In less than five hours, I'd make the 50-mile drive over two high mountain passes to the printer's in Durango, fretting the whole way about what I'd left out, the mistakes I'd made and who I'd probably libeled.

It was hour 18 of yet another 20- hour preprint-day haul on the Silverton Mountain Journal, the newspaper I'd started nine months earlier. I covered San Juan County's 387 square miles, one incorporated town, fewer than 600 people and, during the six months of winter, approximately 15 potential advertisers. That's not enough to sustain one newspaper. Yet the Journal was the second paper in town, the upstart next to the Silverton Standard & the Miner, which had fought off a half-dozen other competitors during its lifetime and had survived bust after bust as gold and other hard rock mines closed.

Launching a second newspaper in Silverton was irresponsible, insane and idealistic. Why did I do it? Part of it probably had to do with romantic notions associated with being a small-town newspaper editor. Deeper down, I felt that my community, small though it was, deserved more than it was getting from the existing news outlet.

And there you have the spark behind most grassroots media startups: Someone sees a need in the community - for information, or creativity, or inspiration, or journalistic energy, or just basic truth-telling - and he or she steps in and does his best to fill it.

This happened as the West was settled, and seems to keep on happening as newer people arrive. The same month that I set up a used computer and printer in a grungy office in the former Miners Union Hospital in Silverton, four employees of the Crested Butte News walked off the job in that Colorado mountain town. Then they started a competing publication. In just about every region in the West there's at least one alternative publication available; in cyberspace, ranters and journalists are starting blogs and websites to cover left out aspects of the West's news.

These days, all it takes to launch a publication is a computer and enough cash to foot the first issue's printing bill, and even that's not necessary for a blog or website. That, and something important to say, and, of course, enough coffee to get you through saying it. Silverton had as many as three competing newspapers at a time during its mining heyday, each with its own viewpoint, printing press and printing "devils" to set lead type.

Most of these grassroots publishing efforts died early deaths. Economic capital dwindles fast when reporting comes before business interests, and creative resources peter out under the workload required to put out a weekly or even a monthly. But in a world where giant media conglomerates continually gobble up the little guys in the name of profit, even the briefest lives of grassroots media are important. If nothing else, they keep the big guys on edge: No one knows who's going to come along next ready to start a new paper. That threat, no matter how small, keeps the established press on edge, hopefully resulting in a better product.

Three years after starting the Mountain Journal, I bought the 127-year-old "mainstream" paper. But after a few more years of single-handedly producing a weekly newspaper for minuscule wages, I'd had enough. I searched in vain for someone like me to take over. Eventually, I sold my paper to a national chain that owns hundreds of other papers across the country.

"You've done this community a great injustice," a woman told me when I returned to Silverton recently. I can't blame her: Who wants the voice of their community to be controlled by outsiders who live far away? But it's not enough to just sing a dirge for the loss of independent, community-based media. People who want a local voice need to stand up and do something crazy - like starting up a newspaper of their own.

Jonathan Thompson is a contributor to Writers on the Range, a service of High Country News (hcn.org). He is the paper's associate editor in Paonia.

Sunday, October 01, 2006

Call them silver entrepreneurs or senior entrepreneurs or third-age entrepreneurs. They are people who do not want — or are not financially able — to idle away their retirement years and, instead, opt to start a business.

More people 55 and older seem to be rejecting the traditional model of puttering around the garden or the golf course. Many, however, have not simply hoped for a great second act, but have carefully planned their transition from lifelong careers...


http://www.nytimes.com/2006/09/28/business/28sbiz.html?pagewanted=2&_r=1