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Sunday, October 26, 2008

"I am always doing that which I cannot do, in order that I may learn how to do it."
Pablo Picasso, who was born yesterday, Oct 25 (1881-1973)

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Small business says to Google: "Financial crisis? What financial crisis?"

Google may have some brand name marketers among its customers, but most of the volume of its advertising (according to Google financial reports) comes from hundreds of thousands of smaller companies around the world. Drop the word “baby” into the Google search box. The advertising is from topbabynames.com and babymommystuff.com. Punch in the term “boats” and the paid links are to hotboatdealers.com.

Google’s results uncover the robustness of an unimaginable number of marketers who may only spend a few thousand dollars to vie for customers. But, they would not be spending the money unless, in the judgments of these modest operations, it worked.


From 24/7 Wall Street Blog

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