www.WrensJournal.blogspot.com

BIXPO 2006 HEADLINERS
The best & brightest will converge at Bixpo.
www.bixpo.com

Will you join us for this?

From business pioneers to stately leaders, this year's elite lineup will inspire & energize you. Not only are the speakers great business developers, they’re leaders who bring about change in themselves and others. Get a first-hand lesson on what it takes to be successful in your own business and life.

SEPTEMBER 13, 2006
Ralph Trombetta
Ralph G. Trombetta is a senior blue ocean strategy expert in Professors Kim and Mauborgne’s Value Innovation Network, a management educator, and the Founder and Managing Partner of Value Innovation Associates. He is an Adjunct Professor at Fordham University (NYC) and Fellow at Baldwin-Wallace College’s Growth and Innovation Center (Cleveland).

Trombetta lectures and conducts workshops on the Blue Ocean Strategy. Blue Ocean Strategy was created by Professors W. Chan Kim and Renee Mauborgne from the business school INSEAD. Blue Ocean Strategy is based on their study of 150 strategic marketing moves spanning more than 100 years and 30 industries.

Lucinda Yates
In the early 1980s, due to the pain of divorce and financial setbacks, Lucinda and her young daughter found themselves homeless, living day to day. Lucinda changed these conditions by digging deep into her spirit and was able to find a home and rebuild a life. These experiences made her who she is today and brought her to a business model beyond what anyone would ever dream. Lucinda, a jewelry designer, created a pin that was a simple, geometric representation of a house. She decided the pin would be a fund raiser for The Preble Street Resource Center, a community Breakfast Program in Portland, Maine. The pin was a success she established a company with a conscience, Designs By Lucinda – the company now has a line of 11 theme-based fund raising pins, international distribution and a growing workforce of more than 50 people.


Lisa Ford
Lisa Ford is the author of How to Give Exceptional Customer Service, the #1 selling business videotape series for the last three years in the U.S. She is also the author of Developing A Customer Retention Program and the co-author of Building a Customer- Driven Organization: The Manager’s Role video and audiotapes. Ford specializes in the field of customer service, including customer retention and managing, hiring, and training for service excellence. Audiences love her energy, enthusiasm, humor, practical techniques, and common sense message. Lisa designs content personalized to the audience and issues they face. She has also customized numerous videos for clients to use in their ongoing education efforts. Lisa’s experience includes working with Pfizer, Viacom, Edward Jones, CSX, Kaiser Permanente, Morton’s of Chicago, Citgo, American Gas Association, American Diabetes Association and American Veterinary Medical Association.

SEPTEMBER 14, 2006
Terry ”Moose” Millard
Exploring the edge of the performance envelope has been part of Terry “Moose” Millard’s life since he earned his pilot license at age 15. That is when he discovered that if you love what you do, hard work can be fun—and fun fuels productivity. “Moose” believes that just as professional pilots must understand the performance envelope of their aircraft and crew, great leaders must understand the performance envelope of their organization and people. That understanding is crucial to achieving maximum performance without running out of fuel. After 40 years of study and experience as a leadership and service practitioner, “Moose” knows how it feels to “be there,” and “what works” to get you there.
Moose” uses his personal experience at Southwest Airlines and his inside knowledge of the company and its leaders to illustrate how Southwest created a customer-crazed culture that continually WOWS consumers by encouraging employees to “do the right thing.” Through his own humor and passion for excellence, “Moose” will share the story of what has made this company so successful for so long in such a competitive industry.

Stephen Levitt
Author of “Freakonomics”
When mild-mannered economist Steven D. Levitt published a paper linking a rise in abortion to a drop in crime, it set off a firestorm of controversy and had both the conservatives and liberals up in arms. But Levitt has no political agenda and is the last person to be called a moralist. What he is, is a brilliant but uncomplicated man who uses simple questions to reach startling conclusions.

A 37-year old self-effacing Midwestern father of four, Levitt has an enormous curiosity and is set on course by personal experiences and the incongruities he sees in everyday life. He is an intuitionist. He sifts through a pile of data to find an unknown story and devises ways to measure an effect that veteran economists have declared immeasurable. He has shown other economists just how well their tools can make sense of the real world.

Plus many many businesses will be exhibiting, including the IDEA Cafe/ Franklin Circles. Don't miss this event. It's a bit of a drive from Denver, but well worth it. For more info and to register, go to www.bixpo.com I hope to see you there!