Eve and Mary are the models of the right way and the wrong way to start a new project, business, campaign or career.
Eve listened to the snake and ate from the Tree of Knowledge. This is the SBA approach to startup, the venture capital model, formal market research and strategic planning. Dr. Amar Bhide has found that successful businesses just don't start this way. www.bhide.net.
Mary was inspired and said yes to the birth of Jesus. This is the aha! of startup, the I in our IDEA model. For more see www.JohnWren.com
To see more about Eve and Mary: http://www.usccb.org/nab/today.shtml
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