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Saturday, June 07, 2008

On this day in 1099 - The First Crusade: The Siege of Jerusalem begins. 1966 - Former movie star, Ronald Reagan, becomes the 33rd governor of the state of California.

(The Rocky Mountain News's) new streamlined Web site, www.therocky.com, (is) designed for people with mobile devices who want to stay in touch with the news during the day.

Photos and graphics are stripped away, and you're left with a column of bare-bones links to the latest news, weather, opinion, and features. The emphasis is local. There's a link at the bottom to sign up to receive breaking news alerts by e-mail.
The new Web site exemplifies how news outlets are trying to gain a competitive advantage by finding the most convenient ways to deliver news to customers, like you and me, who want to get news efficiently and on their own schedules.

TheRocky.com is beautiful in its simplicity - though I'd mix in more national stories. And you'll like this: There are no advertisements - yet.


In today's Rocky Mountain News from Jason Salzman, president of Cause Communications and board chairman of Rocky Mountain Media Watch, is the author of Making the News: A Guide for Activists and Nonprofits. Reach him at salzmanj@RockyMountainNews.com.

I went by his office yesterday and confirmed with Dennis Gallagher that he'll be with us tomorrow for Denver Speakers Corner. Hope you can join us to take your turn on the soap box or to just cheer the others on. We'll video the first hour and post it here on Monday. Tomorrow, Sunday (Jun 8), 4 p.m., Denver Civic Center, North Pavilion, on Colfax across the street from the Denver Newspaper Agency. More information and optional RSVP at http://cocacop.meetup.com/2

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