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Wednesday, November 05, 2008

In the traditionally GOP-favoring Colorado, Obama set up 59 campaign offices to McCain's 13.

Why did he take this expensive gamble? Because of the internet and rise of social media… In the past, each party would focus its efforts in getting out the vote in its respective solid "D" or solid "R" states and pour hundred of millions of dollars fighting it out over a handful of "battleground states."

This time around, everyone counted. And given the power of social media, everyone who has the interest has the ability to influence and mobilize networks of friends. A blue dot in a sea of red could now make a real impact, both vote-wise and dollar-wise, to a presidential campaign. Obama got this and McCain really didn't.

Pete Snyder in Ad Age this morning. Pete is the founder and CEO of New Media Strategies. He also is a former GOP pollster and media consultant. He voted for McCain.

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