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DenverPost.com - Local Politics: "Coors - running for the Republican nomination against former Congressman Bob Schaffer - bought $400,000 worth of TV ads in the Denver, Colorado Springs and Grand Junction markets.
'It's what we've got to do to get the message out there to make sure all the voters know what I stand for,' said Coors, who is making his first run for elected office.
To pay for the ads, Coors is relying on donations, not his own personal fortune."

If Pete Coors wanted to start playing baseball, would he expect to make the Rockies starting line-up? Of course, with his name on the stadium, maybe he could pull it off. And that's pretty much what he's doing in this campaign; he is trying to buy what Bob Schaffer has earned.

One of the rules of fundraising is that rich people like to give money to other rich people. Coors may be getting contributions, but it is by calling in chits that could be used in many other more worthwhile causes.

I've seen Coors in two debates against Schaffer and in one personal appearance. I saw them both make their announcements on the West steps of the Capitol, I've seen them both at the Republican State Convention, and I've seen them both give talks to groups without the other present. I've read their campaign literature, and I've spoken to them both personally several times.

To any reasonable person, the choice is clear. Bob Schaffer has the best chance of winning the general election this fall against whoever the Democrats decide to put up, and he will do the best job of serving all of Colorado once he is elected.

This primary race may have been helpful to the GOP up to this point. But it is time for Pete Coors to join in the effort to elect Bob Schaffer. To do anything else is an exercise in vanity. It is time to tell the beer-barron he wears no political clothes. Pete, it is time for you to drop out of this race and pledge your time, talent, and treasure to getting Bob Schaffer elected.