BW Online | February 11, 2004 | Selling Tactics for Startups: "No matter how innovative the design of your product -- and we feel that our play panels are a model of innovation that surely have a place in a mature business -- no matter how solid your financing or sound your planning, you need to sell.
And selling as a startup is tough. However, if my experience is any indication, it can be done. What it comes down to is leverage, being prepared, and a lot of hand-holding with customers. In short, you must use all of the creativity you mustered to design your product or service to get the sales ball rolling -- and then keep it rolling. What follows is a look at how these tactics work -- and how they work together."
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