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Monday, July 19, 2004

Fast Company | It's a Blog World After All: "Corporate America is jumping onto the blogwagon for many of the same reasons all those journalists, brooding teenagers, and presidential campaigners are already on board. Unlike email and instant messaging, blogs let employees post comments that can be seen by many and mined for information at a later date, and internal blogs aren't overwhelmed by spam. And unlike most corporate intranets, they're a bottoms-up approach to communication. 'With blogs, you gain more, you hear more, you understand where things are going more,' says Halley Suitt, who wrote a fictional case study on corporations and blogging for the Harvard Business Review . 'Even better, you understand them faster.'"

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