Thursday, April 10, 2008

On this day in: 1912 - The RMS Titanic leaves port in Southampton, England for her first and only voyage. 1916 - The Professional Golfers Association of America (PGA) is created in New York City. 1925 - The Great Gatsby by F. Scott Fitzgerald is first published in New York, New York by Charles Scribner's Sons.

"In the past, we've always seen the big eat the small. In the new knowledge-based economy, the fast eats the slow. Speed is the new big… Technology has made it possible for human communities to behave like swarms of our own. We are more in touch and more attuned to our peers than ever before. (Creativity is the tool) to ignite and motivate the swarm." Chuck Brymer, president-CEO DDB Worldwide

In the new book Groundswell, two of Forrester Research's top analysts show how to turn this new force of customers connecting to your own advantage.
Charlene Li and Josh Bernoff show how leading companies are gaining insights, generating revenues, saving money, and energizing their own customers using the new tools of social networking.

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