What happens, actually, to public confidence when the public becomes aware (as it gradually must) that the leaders of industry and government are resolutely committed to a confidence-inspiring viewpoint, come hell or high water? How can you know what to believe? Vance Packard, born today (May 22, 1914--December 12, 1996), was an American journalist, social critic, and author.
In The Hidden Persuaders, first published in 1957, Packard explores the use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, by advertisers to manipulate expectations and induce desire for products, particularly in the American postwar era. It also explores the manipulative techniques of promoting politicians to the electorate. The book questions the morality of using these techniques.
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